Downtown Los Angeles
Relevant Group is taking its talents to the South Park neighborhood of Downtown Los Angeles to renovate and restore one of its most iconic properties—Morrison Hotel. The 100-year-old building earned instant fame upon appearing on the album cover of the same name by The Doors in 1970. The hotel will be reimagined as a sophisticated playground for today’s artists and innovators; those drawn to the distinctive culture and history of the city. It will feature an 80-room hotel, restaurant, nightlife and eclectic entertainment offerings for an experience authentic to the independent and imaginative spirit of Downtown Los Angeles.