September 21, 2020

New Look for Downtown’s Morrison Hotel Development


SHoP Architects redesigns the hotel and residential complex.

 

Hollywood-based developer Relevant Group has retooled its plans to revamp the historic Morrison Hotel as the centerpiece of mixed-use, high-rise complex.

The Morrison, built in 1914 at the intersection of Pico Boulevard and Hope Street, was made famous in the 1970s by The Doors, which used the four-story building as the cover art for its album Morrison Hotel.

Relevant Group, under a proposal which was first unveiled in 2016, is seeking to convert the longtime SRO apartment building back into a hotel.  The more than century-old building, combined with 15-story, 190-foot-tall expansion on to an adjoining property, would include approximately 444 guest rooms.

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